Social Media Strategy: Keeping Your Finger on the Pulse

If used correctly, social media marketing can provide your brand with unlimited exposure to a wide audience of consumers. In order to reach your target demographic effectively and consistently, you need to keep your finger on the pulse. This means staying connected to what’s happening around you, and having an effective strategy. The users that consume and generate content are constantly giving and receiving information from content distribution platforms. Using these platforms to your advantage means staying in tune with what users are interested in. By following the tips below, you can help to stay in tune with your audience and maintain a strong social media presence.

Schedule Posts Ahead of Time

When it comes to social media marketing, consistency is key. If your advertising efforts are disjointed, your consumer base will be less likely to engage with your content on a regular basis. Staying organised is key to maintaining high engagement rates by providing content that consumers can depend on. Your target demographic is more likely to consume your content during peak times. Figure out what these peak times are, and form a schedule based around them.

Find Inspiration for Your Strategy

Before trying to come up with your own strategy, look to the best in the business. What are the industry leaders doing that is helping them to stay ahead? What are they doing that is preventing them from going even further? Take notes on what these businesses are doing, and translate them into your own brand before trying something new. Learning from other experts in the field will provide valuable insight into the keys to success and help prevent you from making costly mistakes.

Hire a Dedicated Social Media Team

In order to maintain an effective social media presence, your brand needs a dedicated social media director or social media team. If your day to day schedule is far too busy to even think about crafting your own social media strategy, hire someone to do it for you. If you are unsure of what or when to post, consultants can help guide you in the right direction. If you are starting a business but don’t yet know how to approach social media, your brand will benefit in the long run if you invest in your social media presence early on.

Use Surveys to Your Advantage

Surveys are an extremely useful tool, especially for smaller companies who are just starting out, due to their low cost. Without investing in significant resources, surveys allow your brand to communicate directly with a large audience that shows interest in your products or services. Identifying trends can be difficult and sometimes inconclusive, but surveys provide you with hard data that helps you to recognise patterns in the responses of your survey audience.

With the rise of digital marketing, surveys are easier to conduct now than ever before. There is no longer a need for investment into physical resources in order to conduct surveys, as they can draw in participants online easily. There are a number of resources online that can be used to create surveys, including SurveyMonkey. These tools help you to create effective surveys and analyse the results once they’ve been completed.

 There still needs to be an incentive for consumers to be interested in taking your survey. Creating an engaging survey helps to draw the audience in, but be sure to use a suitable tone throughout the survey to hold their attention. The audience of your survey should feel involved in the process, and be made to feel like you are making an effort to meet their needs and listen to their feedback. Incentivising surveys with online discount codes, special promotions, or rewards points can be crucial to encouraging participation.

Use Competitive Analysis Tools

Where are your competitors succeeding where you continue to fall flat? Maybe they’ve taken risks that you’ve been keen to avoid, or they noticed an opportunity that you didn’t. In any case, we can learn from our competition. When you share the same target audience as your competition, you can learn about how your audience will react to different strategies. Use your competition’s social media presence as a guide. Which posts have garnered serious interest? Which posts have failed to engage the audience? Use the information that’s available to you to help you avoid failures in the future, and drive your successes.

Following not only your own analytics, but the social media presence of your competitors, will give you valuable insight as to what your target audience is interested in. Through the use of competitive analysis tools, you can gather statistics on engagement, reach, and other factors relevant to their social media posts. Use this information to your advantage to help tailor your content to meet or exceed the expectations of your audience.






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