social media

Social Media Scheduling and Why It’s Important

Social media is an absolute must for pretty much any business operating today, with almost half of the world’s population active on social media. The use of social media offers a plethora of benefits, regardless of your type of business. Lead generation, CRO, SEO, increased brand awareness, brand humanisation, and easier audience engagement are just some of the benefits businesses can reap through the use of social media platforms like Facebook, Instagram, and Twitter. Depending on your type of business, different platforms will be more suitable than others. For example, Instagram and Pinterest are visual-based platforms, making them most suitable for sharing images and other visual content. LinkedIn is a platform that best suits B2B businesses and supports professional connections.

Whichever platform(s) you use and how you use them, posting on your social media accounts with a regular, consistent schedule lets you get the best out of your content. Read on to discover the importance and benefits of social media scheduling.

Benefits of Social Media Scheduling

Time Efficiency

Scheduling improves your time management, leaving you with more opportunities to work on and develop other areas of your business. Unexpected changes and personal requirements can call upon you for your attention, so it helps to have one less thing to worry about and be fully prepared when something unexpected comes up. If you schedule your posts in advance, you don’t have to login and manually post every time in order to be consistent. Focus on existing campaigns, engage with customers, and develop your business, with your extra time!

Connect with your Audience at Optimum Times

Posting on a schedule means you can arrange your pots to be published at peak times. You can gain an understanding of peak times for your general or niche audience, and organize your schedule accordingly, by using web analytics. These are online tools that let you discover useful information about user behaviour, such as their favourite sites and times when they are most active online. This means that you can reach your audience when you know they will be online, without you even having to be there.

Brand Consistency

Consistency is key to growing both your audience and your reputation on social media. When you demonstrate consistency, you give your audience a reason to return on a regular basis. Of course, the content they return for must be engaging and relevant! For consistency and regular engagement, you could post blogs as part of a series, which would entice readers to return for the next instalments.

How to Create a Schedule

 When creating your schedule, you should first understand the optimal posting frequency for each platform you are using. Remember that you don’t have to post on each platform every single day – just like the size of your audience, social media posting is more about quality than quantity. The following are some tips about posting frequency for a number of different platforms:


You can post on Facebook one to two times a day – try not to post much more as this can be too much. If you can share posts of high quality and relevance to your audience, then one to two posts per day will be enough to keep your audience interested and looking forward to your posts in the near future.


Twitter allows for more frequent posting, as tweets are short in nature. Twitter posts can reach five posts per day without overdoing it – even fifteen posts a day is acceptable for Twitter! Twitter limits the characters you can use in a post to 280, so posts need to be concise. If you have a lot more to say, you can do so through multiple tweets, or a thread.


Unlike Twitter and Facebook, the best posting frequency for LinkedIn is one to two posts per week. As your LinkedIn posts will generally be tips about industry best practices and case studies, one to two posts per week is sufficient.


On Pinterest, you can post at least five times a day. Pinterest content features images and supporting phrases or quotes related to your product or service, so there is room to post multiple times a day.


One Instagram post per day is enough, two is acceptable. More than this and you may end up flooding your audience’s feed. Instagram lets you maximise engagement with hashtags, so one -to two posts per day that have been optimised for search is enough to get the best out of Instagram for your business.

In Conclusion

Social media marketing offers a marketing opportunity unlike any before it’s time. Businesses can reach their target audience in their pockets, and can use hashtags on relevant content to reach an even wider audience and exponentially increase brand awareness. To get the best out of y9ur social media platforms and ultimately grow your business, follow the above tips and guidelines on social media scheduling. With the right schedule, you can satisfy your audience’s needs and expectations, all in one scheduling session.

A final tip: Scheduling saves a lot of time, but don’t forego real, authentic B2C interaction. Take some time to reply to audience queries and concerns through comments or direct messages to demonstrate that you are listening, and that you care about what your audience has to say.

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